Fujifilm vs. Panasonic Lumix Statistics – Which is Better? (2025)

Introduction

Fujifilm vs. Panasonic Lumix Statistics: Fujifilm and Panasonic Lumix are both trusted and popular brands, also known for their mirrorless and compact digital cameras. These camera brands offer impressive image quality, advanced features, and a range of models suitable for both beginners and professionals.

Fujifilm Holdings Corporation began as a manufacturer of photographic films, offering products such as digital cameras, color films, color paper, photofinishing services, and graphic arts equipment.

Moreover, Lumix is Panasonic’s brand best for digital cameras, ranging from pocket point-and-shoot models to digital SLRs. They had built a strong reputation in the world of digital photography, known for combining advanced technology with compact design.

This article compares Fujifilm and Panasonic Lumix, covering all features and providing an overall market analysis. These insights are drawn from various sources and will help you understand the report accordingly.

Editor’s Choice

• According to Photo Rumors, in 2024, Fujifilm is the fourth-largest digital camera brand globally, securing a 6.0% market share, while Panasonic secured a 3.6% share.
• By the end of March, Fujifilm’s revenue had reached around USD 22,040.19 million, and Panasonic Holding Corporation accounted for USD 53,286.57 million.
• fujirumors.com further reports that in 2023, Fujifilm cameras sold 430,000 units, while Panasonic cameras sold 260,000 units.
• According to Similarweb reports, as of April 2025, fujifilm.com received approximately 6.2 million monthly visits.
• In lumixclub.panasonic.net, total visits accounted for 7,800 in the last three months of 2025.

Company comparison of Fujifilm vs. Panasonic Lumix

Digital Camera Market Statistics

• According to reports from Photo Rumors, in October 2024, Canon captured the highest market share with 46.5%, followed by Sony with 27.9% (+1.7%) and Nikon with 11.3% (-0.4%).
• In contrast, Fujifilm is the fourth-largest digital camera brand globally, securing a 6.0% share (+0.2%).
• Panasonic, while also ranking 5th, remains a niche player and holds a share of 3.6% (-0.5%).
• According to fujirumors.com, in 2023, Fujifilm cameras sold 430,000 units, while Panasonic cameras sold 260,000 units.

By Country

• According to Coolest Gadgets, Japan generated the highest revenue for Fujifilm in 2024, earning USD 6.33 billion and making up 30% of the company’s total revenue.
• The United States followed with USD 5.28 billion (JPY 739.8 billion), contributing 25%, while Europe came in third with USD 4.22 billion (JPY 591.5 billion), accounting for 20%.
• China added USD 3.17 billion (JPY 444.1 billion), holding a 15% share, while Southeast Asia, including India, brought in USD 2.11 billion (JPY 298.1 billion), accounting for the remaining 10%.

(Source: rumors.com)

• BCN published full-frame mirrorless market share data for April. Panasonic’s market share fell to 7.7%.
• According to Panasonic Holdings Corporation, as of March 27, 2024, Japan had the largest share of net sales at 43.2%.
• The remaining sales came from China (13.4%), other parts of Asia (14.7%), the Americas (18.7%), and Europe (10%).

Fujifilm vs. Panasonic Lumix Usage Statistics

• According to Shotkit reports, approximately 12% of professional photographers used Fujifilm, while around 7% to 8% of users were amateur photographers as of January 2025.
• In the same duration, Panasonic Lumix was used by <1% of professional photographers and around 4.5% of Amateur photographers.

Fujifilm vs. Panasonic Lumix Statistics by Financial Analysis

• ir.fujifilm.com further states that for the fiscal year ended March 31, 2025, Fujifilm’s revenue has reached around ¥3,195,828 million (USD 22,040.19 million).

Furthermore, other financial analyses are stated in the table below:

• As per news.panasonic.com, from April 2024 to March 2025, the net sales of Panasonic Holding Corporation accounted for ¥8,458,185 million (USD 53,286.57 million)

The rest of the financial reports for the same duration are stated as:

Website Traffic Statistics Of Fujifilm vs. Panasonic Lumix Statistics

#1. Fujifilm:

• According to Similarweb reports, as of April 2025, fujifilm.com received approximately 6.2 million monthly visits, a 3.3% decrease from the previous month.
• The website’s bounce rate was 42.3%.
• The average number of pages per visit was 4.78, and the average visit duration was approximately 5 minutes.
• In the category of photography, the website ranked #1 and globally it ranked #8,000.
• During the same period, the top countries of visitors to the Fujifilm website were Japan (86%) and the United States (2.2%).
• Based on marketing channel, the organic search captured a share of 53.8%, followed by direct search (37.7%).
• Male and female user demographics of the website secured a share of 48.7% and 51.3%, respectively.

#2. Panasonic Lumix:

• Similarweb states that, in lumixclub.panasonic.net, total visits accounted for 7,800 in the last three months of 2025, while overall traffic decreased by 4.1% from the previous month.
• As of April 2025, the website’s bounce rate was 54.9%.
• Moreover, the pages per visit was 2.43 and the average session duration was 51 seconds.
• Japan accounts for 100% of desktop traffic on the Panasonic Lumix website.
• In contrast, the top traffic sources were captured by direct (56.8%) and organic search (28.5%).

Fujifilm vs. Panasonic Lumix Pricing Statistics

Comparison of Fujifilm X-M5 vs. Panasonic Lumix S9

Comparison of Fujifilm X-T3 vs. Panasonic Lumix DMC-G7

Conclusion

After completing the article on Fujifilm vs. Panasonic Lumix Statistics – Which is Better?, it can be concluded that both Fujifilm and Panasonic Lumix offer high-quality cameras, but differ in features. Fujifilm is mainly focused on photography, while Panasonic Lumix prioritises videography.

This article provides a detailed analysis of both brands of digital cameras; hopefully, you will gain a clear understanding of the overall market. Ultimately, the decision depends on the user, as specific requirements and budget influence it.